Case 2- Marketing Mix

Case 2 1. What is the company’s strategy with respect to each of the 4 Ps of the marketing mix? 2. Based on the current marketing strategy, should the company’s promotion mix focus be on personal selling or on advertising? 3. What further questions might you ask Herr Wursching to help his company move toward a more relationship-based business and establish CRM initiatives? What other recommendations might you make for him with respect to CRM? 1.The company’s strategy with respect to each of the 4 Ps of the marketing mix: †¢Product: They have come up with providing cell phone services with advanced satellite network and they have come up with five cell phone options for customers to choose from. †¢Place: The Company’s corporate offices are located all around the world in different cities. The customer service outlets and retail sales are conducted through the company Web site, as well as though licensed electronics retailers.The company does not m aintain its own customer service or retail locations. †¢Price: Customer’s interested in paying a premium for worldwide cell phone coverage are what the company is looking for and in large volumes. †¢Promotion: A Berlin-based advertising and public relations agency to develop a worldwide advertising campaign is doing the promotion for the company. Print and television ads have already entered the European market and will soon be shown in the U. S. market. Several promotions to get its product and name known are already in process. . Based on the Company’s marketing strategy, the company’s promotion mix should focus on advertising. Since they don’t have their own customer service, sales force, or retail locations and due to that fact, the company is receiving customer’s through the advertising. So I think it makes sense for them to focus on advertising heavily. 3. Further questions that I might ask Herr Wursching to help his company move to ward a more relationship-based business and establish CRM initiatives: 1. Will you establish a sales force soon? If so, where? 2.Will you be using the online website for all of your client/sales based activities or will you establish other methods of marketing and offering services? The recommendations that I would make Herr Wursching in regards to CRM would be to purchase software which could be used for client data since they offer their phones/services in worldwide locations. It would be something that would benefit the company regardless of the fact that it’s expensive. The benefits outweigh the costs. Also I think he should set up retail stores in main cities where Client and Customer Representative can interact directly, face to face.

Of Mice and Men: Explore Your Response to Curley’s Wife Essay

My initial response to the character of Curley’s wife was that of intense dislike- I found Steinbeck to subtly prejudice us, as readers, against her, before she even made a physical appearance in the text. Upon reflection, I perceive Curley’s wife in some ways to be the most important figure in the novel- she is a key symbol of temptation, and most of the story’s main underlying themes: dreams, isolation and loneliness, for example, can be related to her in some way. To an extent, she can be blamed for the terrible outcome of events, although technically, she is no more culpible than any of the other characters for what happens. The first thing that struck me about Curley’s wife was that we never find out her real name. Without exception, she is always referred to in direct relation to Curley. I find this to be very important for a number of reasons. Firstly, it suggests Curley’s possessive nature, and portrays his wife as a mere ‘belonging’ of his, rather than a partner or an equal. Secondly, and particularly more prominently, is the way in which her being nameless immediately establishes Curley’s wife as a symbol rather than a character. The other men markedly view her as a symbol of temptation- ‘Wait’ll you see Curley’s wife. ‘ She is very obviously different to all the other people in the story; Curley’s wife is the only female character in the novel, and is additionally a stereotype of women: a distraction and a provocation, described very early on as ‘having the eye’ for other men despite being married, and looked at as a ‘tart’ and a ‘looloo,’ in the crude words of the ranch workers. I feel, after reading the novel, that Steinbeck presents Curley’s wife in a mainly negative light, at least initially. Before she even appears in person, the men discuss her, and our opinion of her is already firmly influenced by what they say. She is referred to as ‘jail bait,’ and physically described as moving and behaving in a provocative, even promiscuous manner- having ‘full, rouged lips,’ ‘heavily made up. ‘ Certain elements of her appearance are described as red in colour, such as her painted fingernails and the feathers attached to her dress. This colour is classically a sign of danger or warning, and I believe that Steinbeck uses this minor detail to make us more aware of her nature, and to subtly foreshadow, the chain of events that are, in part, precipitated by her actions and behaviour. Despite his overall presentation of Curley’s wife as unpleasant, and ‘a bitch,’ as George warns Lennie, I also think that he shows her to be something of a victim- her manner the result of crushed dreams, an unhappy marriage, and isolation in a small world surrounded by men- also, on a physical level, the unlucky victim of Lennie’s strength. We are not aware of this other, more vulnerable, side to her, until the last pages leading up to her death, when we can see her desperation as she pours out her heart to as good as a complete stranger- ‘and then her words tumbled out in a passion of communication. ‘ She quickly admits here that her husband ‘ain’t a nice fella’ and that she married him after her dreams of movie stardom failed to come to anything. One particularly crucial quote, that shows us her isolation, is when she tells Lennie, ‘I never get to talk to nobody. I get awful lonely. ‘ As a whole, the events that take place over the course of the novel can be looked at as the outcome of fate taking it’s course, with no one character carrying all the blame. Although Lennie’s mental impairment made a tragedy such as the death of Curley’s wife almost inevitable in the end, I perceive her to be at least partly culpible for the eventual path happenings took. Eager for male attention, she flaunts herself at every opportunity, and, discovering Lennie’s obsessive liking for soft things, she flirts with him, inviting him to stroke her hair- ‘feel right aroun’ there an’ see how soft it is. Lennie’s gross unawareness of his own strength, and the obtuse fear that the piercing screams of Curley’s wife instil in him of displeasing George, make him hold on to her hair, and lead to her sudden and violent death- ‘Please don’t do that! George’ll be mad†¦ ‘ This major event sets in motion the chain of occurrences that close the novel with Lennie’s death. At this point, Curley’s wife also becomes a symbol of the ‘death’ theme omnipresent during the book, and the impossibility of dreams. Her own hopes had been crushed by Lennie’s actions, and in turn, her death marked the most sudden demise of hope for George, Lennie, and even Candy, whose plan of a Dream Farm is cruelly jeopardised by the turn events take- ‘You an’ me can get that little place, can’t we George? ‘ This desperate interjection on Candy’s part at first meets with no reply from George, who realises how unattainable dreams really are, and admits to always being aware that the Dream Farm was nothing more than a fantasy- ‘I think I knowed we’d never do her†¦ The death of Curley’s wife ultimately brings George to the decision that the only way to save Lennie is to take his life. In this way, even after her death, I see Curley’s wife as a very prominent symbol in her own right. Overall, I dislike Curley’s wife as a character. Her personal insecurities lead her to exploit her position of power over the ranch workers, whom she often treats with contempt, looking upon them as inferior to her and speaking abusively towards some of them. The best example of this behaviour on her part is in section 3, when she enters the harness room, interrupting the conversation that some of the men are having. Her character is still maintained as being tempting, and extremely flirtatious, her stance described as being provocative, with ‘her hands on her hips’ and her ‘rubbing the nails of one hand with the thumb and forefinger of the other,’ but it is here that we see more of the aggressive, nasty side to her. She is very over-confident, even in a room full of adult men, boldly proclaiming that what they are telling her is ‘baloney. I think the way Curley’s wife spontaneously refers to the three men in the room as ‘a nigger an’ a dum-dum and a lousy ol’ sheep,’ is very offensive and cruel of her, and typifies the bitter, hardened side of her personality, aside from the glossy exterior of beauty and glamour. One of the most revealing aspects of her behaviour in this scene is when she abuses her position as the boss’s daughter-in-law to threaten Crooks, implying that she would stoop to wrongly accusing him of rape or another form of assault, if he reports her behaviour- ‘You know what I can do to you if you open your trap? At this moment, Steinbeck’s portrayal of Curley’s wife leads me to despise her greatly. However, I do grow to feel some empathy for her by the time of her death, appreciating her as a victim- ‘poor bastard’ – and seeing the emotional struggles she has faced, in a loveless marriage to a man she often feels compelled to ‘bust up’: i. e. attack and injure, and the dreams of Hollywood stardom that have been denied her. In conclusion, my response to Curley’s wife at the end of the novel was mixed. Although I mainly found her to be an unpleasant character, more of an antagonistic role than anything, and even mildly vindictive at times in her manner towards some of the men, I understand how her temperament was fuelled by her past. By the time of her death, when a greater part of her personal backstory is revealed and explained, I feel more empathetic towards her. One of the most prominent and important things about Curley’s wife is that we never find out her name, marking her out clearly as a symbol rather than a solid individual- she symbolises temptation more than anything, and despite not being entirely to blame for Lennie’s death and the downfall of the Dream Farm plan, her flirtatious, provocative behaviour and actions- really, a desperate cry for attention- set all the terrible events at the end of Of Mice and Men in motion.

Business integration of offline and online retailing

Business integration of offline and online retailing Offline and online retailing will soon become completely integrated into one. This will mean that one will not be able to do without the other. In the fast-moving world, Alibaba Group has been able to emerge as the biggest e-commerce company in the world. They made the shift to data company due to the integration of online and offline retailing. Data is a powerful tool used to help businesses understand their consumer preferences and to alter their products to make better ones while improving the customers’ experience. This is what the Alibaba Group strives on. Uni-Marketing During the Cannes Lions Innovation festival, Alibaba unveiled some marketing tools that allowed the use of real-time data to target Chinese customers and their preferences. One that I fond interesting was Uni Marketing. It analyses real-time data from the Alibaba Group ecosystem to be able to provide brands with accurate insight into the customers’ preferences and behaviors. This is helpful to the b rands to be able to segment the customers while creating ample room for communication among them and their customers. It is able to target more clearly than other similar tools because it uses the whole Alibaba’s ecosystem data to be able to provide references of customers all across China. Publicis Groupe has been the first to adopt this strategy, which it targets to use and understand its luxury customers better. Uni Marketing is based on four strategies. The first one is exhausting the ‘Brand Databank’, which is an online dashboard providing data from customers and suggesting actionable steps. The second is Uni Strategy with help in efficiently categorizing its customers; learn its behaviors, which eventually provides a complete picture of how different customers behave. The third is Uni Communication. It is an ad-serving tool, which gathers information from all leading Chinese media and feeds it to the Databank. This way allowing agencies to improve market capabilities and support brands. The fourth is the Uni Operation, which finally enables brands to personalize and create content for customers building relationships effectively across the board. Potential Business Value of Using Data It has been predicted that by the year 2020, the Chinese cloud market could reach $20billion. Consider that two years ago it was only $1.5billion (Clark, 2018). Alibaba is tapping into the offline market in China and eventually worldwide by integrating its immense online retail with the offline one. This means tapping into new ventures in the group. It has consistently shown improvement in its revenues. Its computer networks and massive data it contains gives it advantages in the technological innovations. It still continues to come up with technological advances that co-integrate the customers to the sellers. This friendly environment creates trust which turns into increased value on the business side of things of the group. Alibaba is the most diverse and complex Internet-based company in the world. Through personalizing their data and making it more secure, more customers will prefer a friendly interface while shopping which is a source of value addition to the Alibaba Group. The Relationship Between the Use of Data and the Analytic Value Escalator Gartner’s Analytic Value Escalator is a framework used in business to integrate platforms, people and processes to align them to give or be able to strategically approach business in a smooth approach. The company has been able to do this through its immense collection of data helping them learn and understand the preferences of their customers. Through online and offline integration, the company has been able to effectively use the framework. This clearly indicates that Alibaba fits in the Analytic Value Escalator and keeps using it to provide better services to its customers.

Integrated Health Promotion Plan Case Study Example | Topics and Well Written Essays - 1000 words

Integrated Health Promotion Plan - Case Study Example Despite having an advantage of increased patient outcome, health promotion reduces morbidity and lowers health liabilities cost in the health care at large. Health promotion is in three levels that include primary level, secondary level, and tertiary level. These levels are regularly used in nursing to enhance an individual overall well-being. The primary prevention main goal is to prevent an individual from developing a disease; it entails the provision of  education on healthy lifestyle habits. The secondary level main goal is to avert disease from escalating to complication; it involves reducing the disease progress or halting the disease in the early stages. The main aim at this level is to move an individual from negative lifestyle behaviours to healthy habits. The tertiary level aims at helping an individual with a chronic disease to cope with the disease, and if possible reverse or halt the progression of the disease to adverse levels (Whitehead, 2011). In an attempt to prevent hypertension disease from occurring, it is important to recognise different practices in health care that predisposes individuals to developing the disease. An associated wellness programme is then instituted to help in curbing the unhealthy practices among the community members. The interventions to promote health and prevent hypertension include behaviour modification as well as screening. Wu et al., (2012) study showed that hypertension was linked to an accumulation of cholesterol in the intima of the blood vessels, kidney diseases and cardiovascular diseases. To prevent accumulation of the cholesterol in the body an individual should eat food that are having low cholesterol. They include all vegetable foodstuffs, plant proteins like beans and peas, white meat such as meat of fish and poultry among others. Other foodstuff that contains a high level of cholesterol should be taken in limitation as per the nutritionist recommendation. In

General Motors Company Management Essay Example | Topics and Well Written Essays - 1000 words

General Motors Company Management - Essay Example GM is regarded as one of the foremost leaders in the automobile industry which became much interested in implementing the technology of lean manufacturing for fulfilling its expected business targets. In the early 1980s, GM observed the execution of the Toyota Production System by several Japanese auto manufacturers. Thus, GM became much interested in the implementation of the same. In the year 1994, GM negotiated with Toyota and adopted the practice of lean manufacturing technology (the United States Environmental Protection Agency, 2003). The execution of the technique relating to lean manufacturing had marked a significant success within GM. The technology certainly enhanced the quality of the products that the company manufactured along with served to the customers and most significantly enhanced the profitability of the organization. Discussion The implementation of lean manufacturing technique has provided GM with numerous benefits. It supported the organization in terms of qua lity improvement, cost reduction, increased volume of sales and also control of production related aspects with the aim of meeting customers’ needs. ... It can be apparently observed that relating to the execution of lean manufacturing based technique at Lansing Grand River Assembly (LGRA) plant of GM, the technique supported the organization to control production and comply with varied customer demands by a greater degree. This can be justified with reference to the fact that the worldwide manufacturing tactics of GM focused on enhancing product quality along with plant productivity in manufacturing world-class vehicles. These tactics eventually supported GM towards controlling its different production techniques and most importantly meeting demands of its customers conveniently (the United States Environmental Protection Agency, 2003). Thus, after the implementation of all the above-discussed strategies that can be associated with lean manufacturing technology, it can be affirmed that the organization is quite able to satisfy the needs of the customers through controlling the material costs of the vehicles. It can be apparently obs erved that GM not only controlled the procedure of overproduction but also satisfied the demands of the customers through lessening costs and delivering products on time. After the invention of lean manufacturing techniques, most of the automotive-based organizations observed the rise of competition in their respective businesses. It has been viewed in this regard that the competitive position of the Japanese automotive organizations reduced due to the adoption of lean technology by the companies belonging to the US. This is owing to the reason that the average time taken in the production of vehicles in the US is quite lesser i.e.16.6 hours in comparison with that of Japan.  

Fossil case Essay Example | Topics and Well Written Essays - 2000 words

Fossil case - Essay Example ed by Fossil can be clearly construed as heterogeneous in nature, which is so because the customers would tend to search for the products first and then chose the one which suits them best and satisfies their wants. The essential characteristics of such products and the consumer decision making is listed below. The sequence of product lifecycle is where a new product evolves through series of stages over a period of time. These stages are the development of the product, moving to introduction, then growth, maturity and finally decline. There reason that has been associated with the changes in the product life cycle and the creation of such a sequence is change in the situation of marketing which resultantly affects the marketing strategy and marketing mix,. Marketing mix is commonly referred to as the 4 P’s of marketing. These 4 P’s are the parameters that the marketing manager can control subject to the internal and external constraints of the marketing environment. Pricing is a main feature of the marketing mix and the only one which generates revenue. It would be better for the company to increase the buying capability of the customers to gather larger revenue

Strategy Implementation Essay Example | Topics and Well Written Essays - 250 words

Strategy Implementation - Essay Example The audit committee is the one that reviews and point out any potential problems with the budget if the budgeted performance is below the actual performance. Planning is done through budget appraisal and prior results (Audit Committee Charter, Investors relation, CPK, 2011). The performance of the employees is evaluated by the compensation committee, either with the help of the CEOs or by the committee itself (Compensation Committee, Investor relation, CPK, 2011). People The employees and the management at CPK is highly qualified and competitive. The experienced executive directors are one of the best example to demonstrate that as almost all the directors hold vast experience and dual directorship in other companies as well (CPK, Form 10-K/A, 2010). Besides the directors the staff too is given a high level to training to polish their skills and abilities in order to work competitively in the organization.

Seismic Analysis and Response of Bare and Masonry-Infilled Reinforced Coursework

Seismic Analysis and Response of Bare and Masonry-Infilled Reinforced Concrete Frame Structures - Coursework Example Since the infill walls play some roles during earthquakes, their design need consideration to withhold lateral forces. From a research conducted out, most concrete structures succumb to seismic loads due to: Failures of beam-column joints as a result of poor reinforcement at the joints and/or poor workmanship in installation of reinforcement beams; Basic failure that results from flexural weakness and or low shear strength; Failure of the infill wall that results from enough shear strength or a flexural strength that is out-of-plane (Griffith, Mike 2008, p.2). The relationship between un-reinforced masonry in-fills and reinforced concrete has led to unique influences in comparison to bare frames or seismic response. The behaviour of the in-fills to seismic loads remains controversial for existing buildings (Magenes, Guido and Pampanin Stefano, 2004). The issues to be addressed are modelling of structural elements and masonry in-fills panels. The analysed model need validation in term s of Beam-Column Subassemblies, single storey frames with infills, Dimension Frame with infills for multi-storey structures. Limitations related to infill panels and joints area also considered (Magenes, Guido and Pampanin Stefano, 2004). ... Therefore, structures in these areas need to be designed to withstand seismic loads. The success achieved will assist in reducing risks of collapsed structures in case of earthquake disasters. The aim of this project is to analyse the importance of masonry infill in relation to seismic loads. A comparison between structures with infill and bare structures are considered to help determine the best structures for earthquake prone areas. Part Two: References Article One:Diptesh Das and C.V.R. Murty, Brick masonry infills in seismic design of RC buildings: Part 1- Cost implications. 2004. The Indian Concrete Journal. According to Diptesh das and C.V.R. Murty(2004), the infills of reinforced concrete structures has contributed some strength to a structure in relation to seismic loads when compared to bare structures. Keen interest should therefore be put during seismic design stages of the infill walls. The focus is on design methods that make use of the importance of infills, improve the ir functions and minimize their negative impacts. The purposes of infill walls are; I. They minimize drifting in inter-storey structures, II. Improve the strength of the structure and III. Makes the structures stiff. Despite these advantages, infills reduce the structure’s ductility. Other factors that determine the strength of infill masonry is the quality of material used, the workmanship and the type of frame-infill interface. The design codes for infill are very few. The common codes are; a. Eurocode 8 b. Nepal building code 201 and c. Indian seismic code. The Eurocode 8 (EC 8) refers to RC frames and infill of brick masonry as a dual system. This infill is classified thrice depending on ductility, mainly low, medium and

Red Bull Case Study Example | Topics and Well Written Essays - 250 words

Red Bull - Case Study Example The responsibility for the success of the world's No. 1 energy drink is shared by the company's 7,758 employees around the world (compared to 6.900 in 2009). The Red Bull headquarters are based in Fuschl am See, not far from Salzburg, Austria† (Red Bull, N.D., par. 3). The case study hereby aims to proffer issues pertinent to a comprehensive evaluation of the marketing program designed specifically to enhance the brand image of Red Bull and to maintain and sustain market leadership. Conclusion The case study was able to achieve its objective of exploring the comprehensive details of Red Bull’s branding strategies. The highlights of the discourse would reveal that through Red Bull’s strategy not to select a specific target market, it was able to design programs pertinent to product, packaging, place, price and promotions that are applicable to diverse clientele. The need to maintain and sustain marketing momentum through brand extension and awareness of competitorà ¢â‚¬â„¢s strategies, coupled with extending to non-drink markets have been positively instrumental to reviewing its positioning and acquisition of an innovatively different marketing focus.

Culturally competent care Essay Example | Topics and Well Written Essays - 2000 words

Culturally competent care - Essay Example This means that the department of veteran affairs is forced to meet with the needs of many soldiers over a prolonged time period- something which has forced it to expand in order to cater for the needs of various ex-soldiers from different ethnic backgrounds. There is a reason why army veterans require specialized care. Military service members do not face the same challenges as other members of the society. Their very job requires them to put their lives in danger constantly whenever the country is engaged in a conflict with a different nation. Many times, the challenges that soldiers face are life-threatening and require immediate specialized care. Some of these injuries include gunshot wounds, lost limbs, wounds caused by shrapnel and head injuries that affect a soldier’s daily functions or even speech and thought patterns. Military service members may also be exposed to environmental pollutants like harmful chemicals used by the opposing army, contaminated water and biolog ical weapons. There are also the mental stresses of being in a war. Being separated from one’s family and friends for an extended period of time is a difficult thing for any ordinary human being. It becomes harder for both the soldier and his or her family when both parties are aware that the soldier might never return home. Many times, the families of soldiers have sought counseling services to help them to cope with such possibilities. Another cause of mental anguish is the act of war. Killing and maiming other human beings is a difficult undertaking for even the most hard-hearted individual. Soldiers are required to do it repeatedly and automatically when ordered to do so by their commanding officers. They are also expected to ignore their fears and constantly put themselves in the way of danger. This causes mental problems such as post traumatic stress disorder and depression- which are conditions that the soldiers carry home with them even after the war is over (Jakupcak , Luterek, Hunt, Conbeare and McFall, 2008). According to (Erbes, Westermeyer, Engdahl and Johnsen (2007), more than ten war veterans commit suicide every day due to their inability to handle mental states of depressions and post traumatic stress disorder. There have also recently been reports of war veterans who took their own lives after eliminating their whole families. When they return from war situations, soldiers require healthcare benefits that will enable them to live with some measure of peace and comfort. They also usually require a lot of mental support so that they can process through the horrifying things that they may have witnessed during the war. The department of Veteran Affairs has successfully established a 24-hour suicide hot-line that helps soldiers to deal with issues they may be experiencing but feel unable to tell even family members. Standards of cultural competence that appear to be met and any that are not met The Department of Veteran Affairs defines mino rity veterans as ex-soldiers who are of Asian American, African Americans, Pacific Islander, Native American, Hispanic, Native Hawaiian, or Alaska Native origin. According to the Department of Veterans Affairs (VA), roughly 20% of the country’s 23.5 million veterans are from these ethnic backgrounds (National Alliance on Mental Illness, 2013). Similar to other racial minority populations

Stereotypes and Their Effects Essay Example for Free

Stereotypes and Their Effects Essay There are positive and negative stereotypes, which are general impressions about particular social groups or race. People judge and discriminate people, thus, failing to know the real attributes or character of the stereotyped group. Negative stereotypes, like Asian women, are aggressive sexual beings. These result in a negative image, pressures in conformity, and cross-cultural misinterpretations of issues (2008). Western films and literature promoted the above mentioned image of Asian women, portrayed as â€Å"Geishas†, war brides, or even prostitutes. This portrayal as sex objects has adversely affected the womens image even if they are raised by decent and rich families. These women have also attended prestigious schools, with a slim chance of receiving equal treatment with the Western women. Asian women are perceived as mail-order brides and objects of pornography. In addition to this, the stereotype has been gaining grounds due to the widespread pornography, especially through the internet. This exploitation of women has contributed to the demeaning of the womens status in society. Movies present women in a manner wherein the Caucasians overpower the Asians. These portrayals continue to degrade the intellectual capabilities of Asian women. They are considered as mere sexual beings even if the majority lived decent lives, acquiring higher education in prestigious schools. They even adapted Western influences through their academic and social environments. These negative stereotypes resulted in associating Asian women as sexual objects. Such developed into a continuous struggle for Asian women to redeem themselves. These women, unknown to many, have surpassed the intellectual capabilities of other men their age. Others have unknowingly contributed to the technological advances, and in the promotion of education in their country. No matter how hard these women try to fit in the competitive society, they are still perceived as inferior to Western people. Works Cited â€Å"Definition of Stereotypes†. About. com: Race Relations. 24 March 2008. http://racerelations. about. com/od/stereotypesmentalmodels/g/stereotypes. htm â€Å"Stereotypes of Asians†. BookRags. 24 March 2008.

Body Paragraphs Essay Example for Free

Body Paragraphs Essay There have been thousands of studies done on the effects of television on children. Most of these studies have leaned toward the negative effects that television has on children. According to a study by the University of Michigan, even though television can have positive effects it can also affect the health, behavior and family life of children in negative ways. Also while studies have been done on the effects that television has on children under the age of two there has been no clear evidence on the effects. Some studies have shown that it may lead to learning and attention problems, but not the experts have agreed this is true. Children are seeing more and more violence on television every day. Even in G rated movies children are subject to violent acts. All we have to do is look at some of the Disney movies over the years. While Snow White was a positive upbeat person that was nice to everyone, she was still killed by the wicked witch. The movie the Lion King shows children how Scar plotted the death of Mufasa and it shows Simba coming back for revenge. Then you have cartoons like The Simpsons and Family Guy. These show play up the use of foul language, violence, and disrespecting everyone, especially your parents. The characters on these shows have become idols. Bart Simpson and Stewie have become idols to children. They talk like them and act like them. They think that when they are violent or they curse or when they disrespect their parents it is funny and something that they should do. An average American child will see 200,000 violent acts and 16,000 murders on TV by the age of 18 (www.med.umich.edu). This viewing of violent acts are desensitizing are children to violence. They are becoming less aware of violent acts or just don’t care that much when they happen right in front of  them. There is a research report that was written in 2009 by Brad J. Bushman and Craig A. Anderson called â€Å"Comfortably Numb The Desensitizing Effects of Violent Media on Helping Others. This research shows the how violence in movies and on television desensitizes people to violent acts or the plights of others around them. They are also their fear of the world is increased. They are seeing that not only the bad guys are violent but the good guys are extremely violent and that they get away with the violence. Children are not sure who they can trust or who is good. Some even see that by becoming the â€Å"good guy† you can get away with more bad behavior. According to KidHealth.org, TV characters often depict risky behaviors, such as smoking and drinking, these same characters are reinforcing gender-role and racial stereotypes. I know that our doctor told my daughter to watch Teen Mom. This show may show the downsides to teen parenthood, in my opinion it has kids thinking it would be cool to have a child and then maybe they could get on television. I have spoken to several different people from my daughters parenting class and I have talked to my daughters Family First specialist. They have agreed that shows like these are not good models for teen moms. Yes, they may show the difficulties that these girls have but they also show these girls still having sex, disrespecting their parents and fighting. Also all have agreed that too much television and television that is not supervised can be harmful to children. According to KidsHealth.org children who spend too much time in front of the television are more likely to become overweight. Children are spending more time in front of the television which is making them less active. They do not go outside and play sports or socialize with other children. Children are more likely to constantly snack while watching television. These are not always healthy snacks. They are things like cookies and chips. They see the commercials for these and their minds tell them that they want them. By limiting the time that your children are watching television you will be able to help them become more active and more sociable. On the reverse side of this situation, though, is that some of the negativity  can be reduced as long as parents limit the amount of time that children spend in front of the television. It has been suggested that no more than 2-3 hours a day of television for older children and 1-2 hours of television for younger children. Also parents need to supervise and be aware of what their children are watching. Television can be a learning experience as long as parents take the time to talk to their children about what is being watched on television. Parents can also be a positive role model for their children by limiting the time they watch television. They need to watch more positive programs when they are watching television with their children. If there is something bad on the show they need to take the time to explain to their children the behavior that they saw on the television program was not appropriate and why it wasn’t appropriate.

Psychodynamic Theory and Trait Theory of Personality

Psychodynamic Theory and Trait Theory of Personality The purpose of this paper is to understand the behaviour exhibited in a specific case study using Freud’s psychodynamic theory and Allport’s trait theory of personality. Personality is defined as the thoughts, feelings and behaviour of an individual that perseveres over time and different situations (Perelberg Ebooks, 2008). Following a summary of the case study the paper will provide a brief overview of each theory and go into detail about how each theory explains the behaviour and personality of Judy, a mother who is the focus of the case study. Judy loves cleaning her house. She desires receiving compliments regarding her cleanliness. Judy spends every weekend cleaning. Whenever guests were invited over Judy would spend a lot of time and effort making sure her house was spotless. She would instruct the kids on acceptable conversation and organise frequent family meetings. Judy did not understand why other family members wouldn’t take cleaning seriously. A neighbour once accidently left grass clippings on her front lawn which resulted in Judy ignoring that neighbour for two years. Even though the family were not in any financial troubles Judy would force everyone to take extreme measures to save money. Judy would get mad when her friends didn’t invite her to dinner parties. She frequently criticises her friends and does not understand why someone would not want to be her friend. The first theory that will be discussed is Freud’s psychodynamic theory. Psychodynamic theory explains personality by focusing on the conscious and unconscious motivation behind human behaviour, feeling and emotion (Shelder, 2010). Freud stressed that the mind is not a single construct, but is in fact made up of separate components. These mental processes are fuelled by sexual and aggressive urges. These urges stem from instinctual and biological drives (Perelberg Ebooks, 2008). Some of these urges may be unacceptable on a conscious level and are repressed into the unconscious where they build up over time until they influence thoughts, feelings or behaviour. The mind is divided into three components that house these urges. The id is an unconscious component that seeks pleasure. The superego is constructed from internalised rules and expectations. The ego mediates between the unconscious urges of the id and the firm rules of the superego. The interactions between these components determine human personality and behaviour. This model on human behaviour is called Freud’s Structural Model (Freud, 1961). Freud proposed that adult human behaviour is influenced by childhood experiences (Freud Hall, 2014). Specifically he proposed a model where childhood sexual development would influence adulthood personality and behaviour. Inadequate development in a psychosexual stage would result in a fixation that would negatively influence behaviour and personality later on in life. In order to deal with these issues the mind can employ a range of defence mechanisms. Defence mechanisms are unconscious processes that distort reality to reduce unpleasant feelings and thoughts such as anxiety (Freud, 1992). These processes arise from the ego. Anxiety and other unpleasant feelings are a result of the id or superego becoming too demanding and causing distress. The second perspective that will be used is Allport’s Trait Theory. Allport’s theory suggests that human behaviour and personality is influenced by emotional, cognitive and behavioural tendencies called traits (Allport Allport, 1921). A trait can either be a predisposition to behave in a certain manner or it could be a personality characteristic. These traits can be used to obtain an understanding of a subject’s overall personality. Allport organised these traits into a hierarchical structure with three levels. Cardinal traits lie at the top of the hierarchy and are traits that govern an individual’s whole behaviour or personality (Allport, 1966). Most people don’t have cardinal traits but if they do they generally only have a singular trait that dictates their behaviour and personality. The next level of traits is called central traits. These consist of general characteristics of personality present in most individuals. These traits affect behaviour the most (Allport, 1937b). The last level of traits is secondary traits which are characteristics that are only apparent when in contact with specific external stimuli. These secondary traits can conflict with central traits when activated and account for uncommon displays of behaviour which may contradict overall personality. A major theme of Allport’s theory is that of functional autonomy, which states that adult behaviour and personality is not related to earlier experiences but behaviour first started as a drive for a separate motive which over time the desire for the drive outgrows the motive resulting in the drive being separate, or autonomous from the original drive (Allport, 1937a). Since the original motive for the behaviour is lost it is difficult to find the source or reasoning behind behavioural traits. Freud will be the first theorist that will be used to discuss Judy’s behaviours and personality. Freud explains Judy’s excessive cleanliness due to an inadequate development of the anal stage of psychosexual development in childhood (Freud Hall, 2014). In the anal stage, which lasts from 18 months to three years of age the child is learning to become toilet trained which is the first step in autonomy from parents. Properly developing this skill leads to a sense of accomplishment and independence. The outcome of this stage is dependent on the methods employed by the parents to teach bowl control (Freud Hall, 2014). If parents are too strict then the child may develop an anal-retentive personality which results in the child being orderly, rigid and obsessive. In this case study Judy is showing signs of an anal-retentive personality by her obsession on having a clean house and her strict rules on where items go in the kitchen. This behaviour is maintained by her superego which dominates her thoughts, feelings and behaviour (Freud, 1961). Judy’s strict rules on cleanliness and order may be the reason why she is so controlling in the family’s financial situation, due to her strict nature on cleanliness carrying over to other aspects of her life such as finance. Judy maintains order by frequently organising family meetings which are an outlet for her unconscious desires of order to manifest. Her feelings regarding her relationships with other people are repressed into her unconscious where they build up and come out via criticism to Sarah, her daughter or to the recipients face. Judy seeks approval from her guests. This approval is a major part of her id. Judy pursues approval for her id by using strict rules from her superego to gather compliments regarding her home. Judy’s quest for approval results in anxiety from keeping a clean house and frustration from guests not inviting her to dinner. Anxiety is a threat to the ego from impulses generated by the id (Freud, 1992). She uses defence mechanisms to reduce anxiety. Defence mechanisms are an unconscious process that distorts reality so that the threat impulses to the ego do not become conscious (Freud, 1992). Whenever someone does not want her friendship Judy uses denial to ignore any criticisms she may have said which resulted in her loss of friendship. She may repress any memories where she acted in a way that is not friendly. To gain more information a psychodynamic psychologist would use performance based measures such as a projective test or free association (MacCann, Matthews, Zeidner, Roberts, 2003). Performance based measures reveal underlying attitudes and implicit motivations due to their indirect nature. These tests do not provide information about what the subject is thinking or feeling. A specific measure that would be used to gather more information is free association (Oxburgh Dando, 2011). Free association is a psychoanalytic technique where the individual is allowed to talk about whatever thoughts come to mind. This is an indirect measure that can provide information on an individual’s thoughts and feelings. The therapist would listen and take notes to try and find any underlying unconscious motivation to gain a better understanding of the individual’s personality and behaviour. This method can reveal dispositions about personality and behaviour that an individual is not consciously aware of possessing. The second theorist that will be used is Allport. Judy is obsessive to the point that it is classed as a cardinal trait. Her obsessive trait affects nearly every other aspect of her personality and behaviour. Her main high central traits are authoritative, economical, cleanly and sociable, which are all affected by her cardinal trait. These trait names are from Allport’s list of trait names that best define personality (Allport Odbert, 1936). Judy’s authoritative trait is evident in the way she informs her children on proper conversation topics and when organising family meetings to discuss the proper procedure and location of items. Her economical trait is shown through her strict rules governing her family’s finances. This is a clear example of how her cardinal trait has affected a central trait to the extreme. The trait of cleanliness is clearly shown to be an important trait of her personality as evident by her passionate cleaning ritual. Her sociability has a secondary trait where she gets angry when someone disrupts her clean home, shown by the neighbour who she ignored for two years. Judy also gets frustrated when other family members don’t see the value in keeping the home organised and clean, further supporting her secondary trait. One method to gain more information on Judy’s personality and behaviour can be to administer a self-report inventory such as the California Personality Inventory (CPI). The CPI is an inventory that measures personality traits (Groth-Marnat Mullard, 2010). The questions on the CPI relate to normal behaviours, feelings and attitudes regarding family and social matters. Self-report inventories directly measure how a person thinks and feels (MacCann, et al., 2003). Due to this explicit method the inventory is a good way to identify personality states and other behavioural traits that they can recognize about themselves. The two different perspectives share many similarities in their assessment of Judy’s behaviour and personality. Both perspectives conclude that her obsessive reliance on strict rules is a major factor in her philosophy on financial matters. Both perspectives believe that a certain characteristic (obsessiveness/cleanliness), dominates her whole personality and its effect carries over into other aspects of her personality and behaviour. Lastly both perspectives agree that her frustration at not being invited out to dinner parties by her friends is social in nature. Although the two perspectives seem to come to similar conclusions regarding Judy’s behaviour there are a couple of major differences. Freud’s perspective believes that her obsession towards cleanliness is due to a childhood experience concerning toilet training while Allport believes that cardinal traits such as this are developed later on in life and due to functional autonomy it is not possible to find out the cause of this trait. Freud’s theory has many positive benefits. It is a theory that is based on experimental psychology and it explains characteristics of personality (Freud Hall, 2014). Unfortunately the theory has an overemphasis on the unconsciousness and relies too heavily on childhood experiences (Perelberg Ebooks, 2008). The theory is mainly backed by data gathered via case studies and clinical observations which are not reliable as data gathered from a wide range of sources. Allport’s theory is based on objective and statistical data (Allport, 1966). There are no biases compared to Freud whose relationship with his mother is said to have greatly influenced his work (Allport Allport, 1921). The theory can account for any behavioural or personality aspect with traits. The theory itself is easy to understand and can be used with many different assessment measures. There are a few negative connotations with Allport’s perspective. The theory is a poor predictor of future personality and behaviour since the theory does not explain how traits are maintained (Bertocci, 1940). The theory does not discuss how the traits themselves have developed nor does the theory explain how personality works due to functional autonomy. There is also some discrepancy on the consistency of traits although that is partially explained via secondary traits. Allport’s theory does not take into account ecological, social or situational factors that may affect behaviour or personality. The definition of trait is broad and includes attitudes, habit and other tendencies such as need under one classification which may decrease the validity of traits. Freud’s perspective states that Judy’s major behavioural and personality attributes are due to an inadequate development in her childhood anal psychosexual development stage which has caused Judy to exhibit an anal-retentive personality that affects her behaviour negatively. Her behaviour results in the production of anxiety and Judy uses ego defence mechanisms to reduce anxiety. More information about Judy’s personality and behaviour can be gathered via free association. Allport’s perspective suggests that Judy’s behaviour and personality is due to a cardinal trait of obsessiveness which affects every other aspect of her personality from keeping her house clean and organised to managing her family’s finances. More information about Judy’s personality can be gained by conducting a self-report inventory on personality. Both perspectives focused on different aspects of Judy’s personality. Freud’s theory focused on the unconscious motivation behind Judy’s actions while Allport looked at the actions in detail. They both came to similar conclusions in that Judy is obsessive and that this is negatively affecting her relationships. References Allport, F. H., Allport, G. W. (1921). Personality Traits: Their Classification and Measurement. The Journal of Abnormal Psychology and Social Psychology, 16(1), 6-40. Allport, G. W. (1937a). The Functional Autonomy of Motives. The American Journal of Psychology, 50(1/4), 141-156. Allport, G. W. (1937b). Personality: A psychological interpretation. Allport, G. W. (1966). Traits revisited. American psychologist, 21(1), 1. Allport, G. W., Odbert, H. S. (1936). Trait-names: A psycho-lexical study. Psychological Monographs, 47(1), i-171. Bertocci, P. A. (1940). A critique of G. W. Allports theory of motivation. Psychological Review, 47(6), 501-532. Freud, A. (1992). The Ego and the Mechanisms of Defence: Karnac Books. Freud, S. (1961). THE EGO AND THE ID. The American Journal of the Medical Sciences, 5(1), 656. doi:10.1097/00000441-196111000-00027 Freud, S., Hall, G. S. (2014). A General Introduction to Psychoanalysis. Auckland: The Floating Press. Groth-Marnat, G., Mullard, M. J. (2010). California Psychological Inventory. In The Corsini Encyclopedia of Psychology: John Wiley Sons, Inc. MacCann, C., Matthews, G., Zeidner, M., Roberts, R. D. (2003). PSYCHOLOGICAL ASSESSMENT OF EMOTIONAL INTELLIGENCE: A REVIEW OF SELF-REPORT AND PERFORMANCE-BASED TESTING. [Article]. International Journal of Organizational Analysis (2003), 11(3), 247-274. Oxburgh, G. E., Dando, C. J. (2011). Psychology and interviewing: what direction now in our quest for reliable information? The British Journal of Forensic Practice, 13(2), 135-144. doi:http://dx.doi.org/10.1108/14636641111134378 Perelberg, R. J., Ebooks, C. (2008). Freud: A Modern Reader. Hoboken: Wiley [Imprint]. Shelder, J. (2010). The Efficacy of Psychodynamic Psychotherapy. Psychotherapy in Australia, 16(3), 38-51.

Indoor Tanning and Cancer Essay -- Cancerous Tan Tanning Bed Salon Ess

Indoor Tanning and Cancer Guaranteed brown, beautiful and golden skin in only a few tans! Indoor tanning promises and creates a beautiful tan in only a few sessions. The result from this tan is dark and clear skin that makes a person feel and look better. No wonder this craze is so popular. Who wouldn’t want to look like they just came back from the Caribbean with beautiful skin? I mean having tan skin does make a person look better right? This question is obviously a personal opinion, but this new habit of tanning indoors has become a growing concern. There are many long term effects to indoor tanning that are harmful to a person. But most people do not understand this because the short-term effects are the most satisfying. In order to understand the process of indoor tanning one must see how the human skin tans, what UV radiation does to DNA, and the positive and negative effects of tanning. In order to understand this tanning craze, we must look at the history of the beginning of this â€Å"need† for tan skin. In the 1920s-1930s, â€Å"Sun Therapy" became very popular and was prescribed as a cure for everything from simple fatigue to tuberculosis. Hollywood movies began to use colored films that emphasized the importance of rosy cheeks and colored skin. In the 1940s-1950s, Baby oil was used for sun-worshipers everywhere as a tan accelerator. Coppertone created their first sun- screen in order to help people not burn from the sun. In the 1960s-1970s, Cocoa butter was used in tanning lotions and the first tanning beds appeared. In the 1980s-1990s, indoor tanning salons became widespread, California Tan was formed (a popular tanning product), and models and famous people started promoting being tan all year round. ... ..., however, is that skin is resilient; it can and does repair most of the damage done to cells. Indoor tanning is all based on personal opinion. Having the experience of working at a tanning salon offers much important information about tanning lamps that most people do not know. Therefore it is a choice to tan indoors or not. But it is very important to understand that all tanning, whether it be indoors or outdoors will damage the skin. And there is much more to just lying in the bed and coming out with a tan. The tanning process is a complicated process and affects more than your skin; it affects your DNA also. So if being exposed to ultraviolet light is not an option than there are many safe alternatives to having that beautiful dark skin. Bronzing powder, self-tanning creams and sprays offer a golden glow with out the harmful UV waves from indoor tanning. Indoor Tanning and Cancer Essay -- Cancerous Tan Tanning Bed Salon Ess Indoor Tanning and Cancer Guaranteed brown, beautiful and golden skin in only a few tans! Indoor tanning promises and creates a beautiful tan in only a few sessions. The result from this tan is dark and clear skin that makes a person feel and look better. No wonder this craze is so popular. Who wouldn’t want to look like they just came back from the Caribbean with beautiful skin? I mean having tan skin does make a person look better right? This question is obviously a personal opinion, but this new habit of tanning indoors has become a growing concern. There are many long term effects to indoor tanning that are harmful to a person. But most people do not understand this because the short-term effects are the most satisfying. In order to understand the process of indoor tanning one must see how the human skin tans, what UV radiation does to DNA, and the positive and negative effects of tanning. In order to understand this tanning craze, we must look at the history of the beginning of this â€Å"need† for tan skin. In the 1920s-1930s, â€Å"Sun Therapy" became very popular and was prescribed as a cure for everything from simple fatigue to tuberculosis. Hollywood movies began to use colored films that emphasized the importance of rosy cheeks and colored skin. In the 1940s-1950s, Baby oil was used for sun-worshipers everywhere as a tan accelerator. Coppertone created their first sun- screen in order to help people not burn from the sun. In the 1960s-1970s, Cocoa butter was used in tanning lotions and the first tanning beds appeared. In the 1980s-1990s, indoor tanning salons became widespread, California Tan was formed (a popular tanning product), and models and famous people started promoting being tan all year round. ... ..., however, is that skin is resilient; it can and does repair most of the damage done to cells. Indoor tanning is all based on personal opinion. Having the experience of working at a tanning salon offers much important information about tanning lamps that most people do not know. Therefore it is a choice to tan indoors or not. But it is very important to understand that all tanning, whether it be indoors or outdoors will damage the skin. And there is much more to just lying in the bed and coming out with a tan. The tanning process is a complicated process and affects more than your skin; it affects your DNA also. So if being exposed to ultraviolet light is not an option than there are many safe alternatives to having that beautiful dark skin. Bronzing powder, self-tanning creams and sprays offer a golden glow with out the harmful UV waves from indoor tanning.

The Plot of Hypertexts :: Internet Technology Essays

The Plot of Hypertexts It is quite possible that hypertext is the new literate medium of the future, arguably the present. Unlike its bound counterpart, hypertexts nonlinear. They do not follow a simply straight path from beginning to end, rather the audience is able to choose the information necessary to them and move on. According to Janet H. Murray, author of Hamlet on the Holodeck, â€Å"if we give the interactor complete freedom to improvise, we lose track of the plot,† (Murray, 196). This concept is something completely new to literature, for never before had we have such medium with the reader having most of the control. Hypertexts are defined as, â€Å"a set of documents of any kind, (images, text, charts, tables, video clips, etc.,) connected to one another by links,† (Murray, 55). They have sparked interest in this new relationship between writer and audience. The plot is controlled/achieved by the reader, unlike in linear text where the writer controls the story’s destiny. The Victorian Web is such a hypertext. A project that began in 1987, The Victorian Web can be compared to a journal of interested readers contributing to the idea. It is a project of multiple writers, a feat nonlinear text can achieve with out a problem. With such possibilities, are hypertexts the new ideal medium? Careful critiquing of a hypertext is necessary when beginning to understand the new medium. The Victorian Web has numerous links on the home page alone, each link leading to a different path of interest. From there, the topics provide are broken down into more specific topics, each with a link of their own. Articles are provided for these topics of interest, catering to the need of the present reader at the time. Through my personal exploration of The Victorian Web, I was able to take separate paths on separate topics. The home page of the Victorian Web has 20 links on topics on the era, along with links for the function of the site itself.

Communication Technology Essay -- Mobile Phones, Social Network

Introduction: Communication is the exchange of information and feeling or ideas, which allow the majority of people to get the news of all sides. In addition, we are used the communication every day to let people know what we are doing or thinking even feeling which people are received that by voice, picture or chat. Moreover, communication technologies have made it simple to communicate to friends in the other side of the world by calling them using mobile phone, e-mailing them and writing in our web pages using social networks, such as Face book, Twitter or Messenger. Additionally, many other recourses are used by the majority of people to keep in touch with the world, which they can watch television or listen to the radio especially when they go to work. Therefore, communication technologies are considered one of the most important elements in our lives and that is why this essay is going to define the advantages and disadvantages of communications technology in terms of our health, educ ation and relationships. This essay will elucidate firstly, the advantages and disadvantages of communications technology in health. Secondly, the advantages and disadvantages in education. Thirdly, the advantages and disadvantages in relationships. Finally, what scope should people be bothered about our grandchildren’s world if these technologies still run on to develops in the future? Communication Technology in Health: Communication technologies which are played an important part in providing the best healthcare service (European Commission 2011). In addition, there are more advantages and disadvantages from them which this essay will show that. The advantages of communication technology in health: Firstly, give peop... ...unications technology in education is made the education more flexible on other hand one of the disadvantages is teaching by technologies lead to less schools. Furthermore, communications technology can be played an important part to people to contact each other. Otherwise it can be affected and benefited on the relationships for instance, it may be affected communicate face to face and may be benefited help the scholarship students to communicate with their families easily. Finally, communications technology can be affected our grandchildren’s world because using them so much lead to psychological problems. In my opinion, communications technology is very important in our lives whatever the effects of it. In the future the communications technology might be more safety and planned very good to face any problem can be affected to people. Communication Technology Essay -- Mobile Phones, Social Network Introduction: Communication is the exchange of information and feeling or ideas, which allow the majority of people to get the news of all sides. In addition, we are used the communication every day to let people know what we are doing or thinking even feeling which people are received that by voice, picture or chat. Moreover, communication technologies have made it simple to communicate to friends in the other side of the world by calling them using mobile phone, e-mailing them and writing in our web pages using social networks, such as Face book, Twitter or Messenger. Additionally, many other recourses are used by the majority of people to keep in touch with the world, which they can watch television or listen to the radio especially when they go to work. Therefore, communication technologies are considered one of the most important elements in our lives and that is why this essay is going to define the advantages and disadvantages of communications technology in terms of our health, educ ation and relationships. This essay will elucidate firstly, the advantages and disadvantages of communications technology in health. Secondly, the advantages and disadvantages in education. Thirdly, the advantages and disadvantages in relationships. Finally, what scope should people be bothered about our grandchildren’s world if these technologies still run on to develops in the future? Communication Technology in Health: Communication technologies which are played an important part in providing the best healthcare service (European Commission 2011). In addition, there are more advantages and disadvantages from them which this essay will show that. The advantages of communication technology in health: Firstly, give peop... ...unications technology in education is made the education more flexible on other hand one of the disadvantages is teaching by technologies lead to less schools. Furthermore, communications technology can be played an important part to people to contact each other. Otherwise it can be affected and benefited on the relationships for instance, it may be affected communicate face to face and may be benefited help the scholarship students to communicate with their families easily. Finally, communications technology can be affected our grandchildren’s world because using them so much lead to psychological problems. In my opinion, communications technology is very important in our lives whatever the effects of it. In the future the communications technology might be more safety and planned very good to face any problem can be affected to people.

Education System in Bhutan

?  ¬Ã‚ ¬ Acknowledgement Getting this research done was a team effort. Our sincere appreciation goes to Mr. Sangay Tenzin, examination controller of Bhutan council for School Examination and Assessment, for his kind support to get standardized test scores of tenth and twelfth standard; Mr. Sonam Gyeltshen working under Bhutan council for School Examination and Assessment staffed under IT Department for his tireless work in getting the scores and providing us with the same; Dr. Shivaraj Bhattarai dean of Royal Thimphu College, for his kind approval to let us go for the collection of data and also for his help in editing our approval letter; Mr.Deb Kumar Acharyya, program leader for BBA for his kind help in calling off the classes on the days of data collection; Mr. Rob Marjerison, module tutor of Research mMethodology at Royal Thimphu College for guiding us in writing research report. Content Acknowledgment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. I Abstract†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. II Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1-2 Literature Review†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 Design of the Study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Analysis of Data†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5-9 Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 0 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 Appendix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦13 Lists of tables and charts: Analysis of data Class ten scores in year wise sequence†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5-6 Class twelve scores in year wise sequence†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7-8 Chart†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9 ? Abstract The core reason for us to do this research is to find out whether there is an improvement in the education quality in Bhutan in last five years or not. We have done this by taking into consideration the standardized test scores of twelfth and tenth standard.Also to show the trends of marks obtained by the students in examination and make the facts available as base for further analysis. The method we adopted is analytical research method where we will be using secondary data available from the records of BCSEA. We selected randomly 50 samples each from both classes tenth and twelveth standards and found the mean to plot a graph to illustrate the facts, which will make it easier to understand the trends. The primary result that our research provides is that education quality in Bhutan has been remaining constant in last five years (2007-2011), with little bit of variation from year to year. hich more or less gives conclusion of being constant. The result of our findings plays a vital role, as this topic is mostly highly controversial and is discussed topic frequently. at all the point. We see every time that people, higher executives, politicians, college, and schools administrators and parents talking about the education quality whether it is improving or deteriorating? Therefore, this finding will help to answer one of the most debated topics in Bhutan. ? Introduction The research problem is; â€Å"Is the quality of education in Bhutan improving or deteriorating in over the last five years? tThis is the one of the most controversial topics in Bhutan and for many years has been a concern where people keep on debating, sometimes write in blogs, organize debate and write articles. Modern education was started in early 1960’s and it has been noted as foundation for success of the nation. Education has played an important role in the development of the economy and today also education is receiving an important development priority from Royal government of Bhutan along with country’s development philosophy of GNH.The main reason for us to choose this research probl em is to clear the doubt of the people in Bhutan regarding this topic, â€Å"Is the quality of education in Bhutan improving or deteriorating in the last five years? † Moreover quality of education has become a serious issue for the Bhutanese society. and at all the time. The hypothesis for our research goes, â€Å"The quality of education in Bhutan is deteriorating in last five years†.Education quality in Bhutan has been noted deteriorated in many aspects like, In olden days students were sent to school at later ages like eight or ten, where they are matured enough to learn and analyze the teachings. In present days children at the age of four or five are sent to school where they seem to be innocent and will not be able to grasp what is delivered. In past days most of the parents were illiterate and when they sent their children to school they feel that their child is doing something new and were treated with pride and dignity.Whereas in today’s scenario, most of the parents are educated and when their child make mistake they refer it as blunder and incapable. It is said that, â€Å"The product quality directly correlates with the process quality† (Wangchuk 2009). To say that how good or bad the students are depends entirely upon how well they received the education. â€Å"The ‘quality input’ in a school setting encompasses adequately trained and motivated teachers, good infrastructure, good library, conducive teaching-learning environment, reasonable working hours, adequate stationary, normal motivated students and good recreational facilities.Take away any of these attributes and the quality of education is bound to go down the drains† (Wangchuk 2009). The other factor which leads to deterioration of education is the allocation or right teacher for right subject. The various limitations associated in our research are like, our sample size is too small to represent the whole nation and post our findings as com pared to that of optimum sample size, time allocated for us to collect data was only two days and we face lots of challenges for cash management and time management. Definition of terms used: GNH -Gross National Happiness.BCSEA –Bhutan council for School Examination and assessment. ECO – Economics ENG – English DZO – Dzongkha GEO – Geography SCI – Science COMP – Computer HIST – History COM – Commerce ACC – Accounts B. Math – Business Math PHY – Physics CHE – Chemistry BIO – Biology Literature Review For getting this research done we have referred to many articles like, â€Å"is the quality of education in Bhutan deteriorating? † by Pema Lhendrup in 2011 found that education quality in Bhutan is deteriorating with the fact that wrong teachers are ask to teach wrong subjects, for example a Geography specialist is asked to teach English in many schools [2].An article, â€Å"Be happ y with a Maruti†, by Kuenga T Dorji, 2010 found that in 2006 when a foreign call centre seeking to branch into Thimphu held interviews of class XII pass-outs and concluded that the quality of written and spoken English was inadequate. They were not able to write an application correctly. He also pointed out that in schools only theory has been given more importance and students possess no skills of application of those skills [1]. What quality of education are we looking at? Article by Wangchuk, 2009 states that teachers are not happy with the pay scales and politicians have increased the package of salary.Here he says that â€Å"monetary reward is not the ‘all cure antidote’ for the perceived decline of education quality† [4]. Also the article posted by Dorjay Rhigden Peljor in 2011, â€Å"Quality of education in Bhutan† states that education is deteriorating due to the fact that in present days most of the students are sent to schools in young age where they can’t grab what is taught to them and also most of the parents these days are educated and whenever their children make mistakes they blame their children and de-motivate [3]. According to Research Paper of 2008 titled â€Å"Quality of education in Bhutan†.Says that to measure the quality of education, there need to be use of frequent feedbacks from students side [5]. ? Design of the study The research design that we have adopted is analytical research method where we will be using secondary data available from the records of BCSEA. The source of our data is from BCSEA, where we are solely depending on secondary data, and the standardized test scores of class ten and twelve. The sampling procedure is random sampling from thousands of score of different students from various schools in Bhutan.We went to BCSEA and asked for the standardized scores to make our analysis. Whereby we selected fifty samples of students each from both tenth and twelfth standards. To make our analysis we calculated mean marks of each year and compared for both class ten and twelve scores. Also we calculated combined mean of both class ten and twelve scores taking all fives into consideration. ? Analysis of data In order to analysis our data we have divide both class ten and twelve scores and found the mean marks of each as shown below: Class ten scores in year wise sequence;SL NoGenderYearMARKS MARKS IN % EngDzoEcoMathsHistory Civics & GeoSciCOMP 1F200748484240383842. 33 2F200750604642464247. 67 3F200760608883747673. 50 4F200742443825424238. 83 5F200750464440444244. 33 6M200742604642504247. 00 7M200752696486546464. 83 8M200750666060606660. 33 9M200769886964747272. 67 10M200750725254546057. 00 548. 5054. 85 11M200850545044423846. 33 12M200869526969645062. 17 13M200854696462647264. 17 14M200874789269868680. 83 15M200869527254697865. 67 16F200852645248485052. 33 17F200869648880697874. 67 18F200869666446625259. 83 19F200876749494888885. 67 0F200854606228543849. 33 641. 0064. 10 21F200954727254645061. 00 22F200969648072746069. 83 23F200950465052524449. 00 24F200960527458725461. 67 25F200954586669585059. 17 26M200952585252525253. 00 27M200962588076586065. 67 28M200938505250404646. 00 29M200954696260625059. 50 30M200952724240605854. 00 578. 8357. 88 31F201054766950664860. 50 32F201046696244484652. 50 33F201058785050484655. 00 34F201058698060606064. 50 35F2010547244283830 44. 33 36M2010447652445450 53. 33 37M2010467866545828 55. 00 38M2010507474586035 58. 50 39M2010547880646248 64. 33 40M2010426960464828 48. 3 556. 8355. 68 41F2011727276697666 71. 83 42F2011607264445238 55. 00 43F2011586252384638 49. 00 44F2011547252445440 52. 67 45F20116950605452 7459. 83 46M20116644626458 8663. 33 47M2011506950466248 54. 17 48M2011465040445044 45. 67 49M2011696474667669 69. 67 50M2011626972507458 64. 17 585. 3358. 53 ? Class twelve scores in year wise sequence; SL NoGenderYearMARKS MARKS IN % ENGDZODZO rizhungHISTGEOECOCOMACCCOMP StudiesB. MathsMathsPHYCHEBIO 1 F20076054 485050 30 48. 67 2F20072852 307446 46. 00 3F20076960 585066 44 57. 83 4F20074254 48524230 44. 7 5F20076654 5878838069. 83 6M20077262 666678 68. 80 7M20075848 466069 50 55. 17 8M20074248 46204048 40. 67 9M20077474 8366 30 65. 40 10M20075248 587846 56. 40 553. 4355. 34 11F20085866 627452 62. 40 12F20084858 405242 50 48. 33 13F20086446 785862 61. 60 14F20087666 8064646969. 83 15F20085046 545835 48. 60 16M20085060 354640 46. 20 17M20087242 7458586261. 00 18M20087258 806962 68. 20 19M20086235 586478 59. 40 20M20085446 627858 59. 60 585. 1758. 52 1F20094454 58484842 49. 00 22F2009526060546058 57. 33 23F20095050 50524420 44. 33 24F20095066 447880 28 57. 67 25F20096072 4446546056. 00 26M20094862 62835844 59. 50 27M20094454 484615 41. 40 28M20096260 948372 74. 20 29M20096662 6986907473. 50 30M20096666 66 787286 72. 33 585. 2758. 53 SL NOGENDERYEARMARKS MARKS IN % ENGDZODZO rizhungHISTGEOECOCOMACCCOM STUDIESB. MATHSMATHSPHYCHEMBIO 31F20104662 508340 56. 20 32F20105064 506274 72 62. 00 33F20107272 9286766677. 33 34F20104860 6946605055. 0 35F20105266 304220 22 38. 67 36M20106050 62645886 63. 33 37M20104254 48722046 47. 00 38M2010487260698628 60. 50 39M20104469 804025 51. 60 40M20106064 60 606960 62. 17 574. 3057. 43 41F20115266 32405255 49. 50 42F20114858 44485240 48. 33 43F20116983 52526464. 00 44F20115048 62 4042 48. 40 45F2011525562305534 48. 00 46M20114840 6460 50 52. 40 47M20114062 50586454. 80 48M20115272743276 61. 20 49M20115858 696950 62 61. 00 50M20114642 50696664 45. 50 533. 1353. 31To get the clear picture of the above tables, a graph has been drawn to make analysis simple to understand at a glance, as shown below. YearClass 10 result (x)Class 12 result (y) 200754. 8555. 34 200864. 1058. 52 200957. 8858. 53 201055. 6857. 43 201158. 5353. 31 TOTAL291. 05283. 13 MEAN58. 2156. 63 Mean of x = 58. 21 Mean of y = 56. 63 From above tables and chart what we can conclude is that the trend of scores of tenth standard is 2007 = 54. 85%, 2008 = 64. 10%, 2009 = 57 . 88%, 2010 = 55. 68%, 2011 = 58. 53%, and for twelfth standard its is 2007 = 55. 34%, 2008 = 58. 52%, 2009 = 58. 53%, 2010 = 57. 3%, 2011 = 53. 31%. There is more or less little variation in percentage of scores from year to year, so the result is education quality is in constant for last five years. Result was better in the year 2008 as compared to other years and in all the five years; scores are above 50% on overall average. ? Summary The research question on which we were doing research is, â€Å"Is the quality of education in Bhutan improving or deteriorating in the last five years? † In Bhutan this research problem is mostly a frequently discussed topic and plays a vital role in the development of nation along with the core concept of GNH.The research method that we have used is analytical research and all the analysis made is based on the facts available from the BCSEA office. We have taken the standardized test scores of twelfth and tenth standard and picked a sample size of 100, where 50 samples are from tenth standards and 50 samples from twelfth standards. With the data available what we have found is that there is more or less little variation in percentage of scores from year to year, so the result is education quality is in constant for last five years.Result was better in the year 2008 as compared to other years and in all the five years; scores are above 50% on overall average. ? Conclusion This research paper basically focused on looking at the education quality in Bhutan. According to our hypothesis, education quality was supposed to be deteriorating, but with the help of the facts available it is proved that education quality in Bhutan has been more or less remaining constant for last five years. With available facts we have drawn our conclusion of education quality being remaining constant.We only took into considerations the marks obtained by the students and we didn’t take into considerations that what factors are actually leading the education quality to remain constant for last five years, this will be left for further studies. ? Bibliography Dorji, Kunga. (2010, 6 Jan. ). Be happy with Maruti. Retrieved form www. drukpa. bt/bhutan/3/test// Lhendrup, Pema. (2011, 13 Nov. ). Is the quality education in Bhutan deteriorating?. Retrieved from Lhendrup. blogspot. com/2011/11/is-quality-of-education-in-bhutan. tml Peljor, Dorjay. (2011, 23 Jan. ). Quality of education in Bhutan. Retrieved from dorjayrhigdenpeljor. blogspot. com/2011/01/quality-of-education-in-bhutan. html Wangchuk, Dorji. (2009, 25 Oct. ). What quality of education are we looking at?. Bhutan observer. Retrieved from www. bhutanobserver. bt/what-quality-of-education-are-we-looking-at/ Sherab, Kezang. (2009 June. ). Quality of education in Bhutan. Centre of educational research and development. Retrieved from www. pce. edu. bt/cerd/quality%20of%20Education%20II. pdf

Mehta Automobiles Essay

In 1980, Mr. Sanat Mehta joined Standard Automobiles of Ahmedabad as a mechanic. In appreciation of his smooth work, he was soon promoted to the post of tribal chief mechanic. Mr. Mehtas professional ability, his pleasing dexterity and sense of responsibility endeared him to the customers of Standard Automobiles to much(prenominal) an extent that both(prenominal) of them persuaded him to lead astray his have automobile repair work spy. superstar of them persuaded him to commence his own automobile repair workshop. One customer, Mr. Nitin Shah offered to rent a part of his godown hardened in a busy passageway of Ahmedabad city.An other(a) customer, Mr. Mohan Kapoor, the local manager of a large bank mentioned that a lend of up to Rs. 100,000 could be made accessible to him under the scheme for financing atomic employment. After some discussion with members of his family, Mr. Mehta dogged to commence an automobile dish up and repairs workshop under the name of Mehta Aut omobiles. For this purpose, he invested Rs. 50,000 from his by savings and accepted Mr. Shahs and Mr. Kapoors offers. A part of the amount was deposited in the bank in the name of Mehta Automobiles.The green light had a good start, thanks to the scorn of some old customers of Standard Automobiles. Mr. Mehta publicize his operations by displaying cinema slides in selected local cinemas and soon his workshop became s good up have intercoursen in that area. In the beginning, Mr. Mehta did all(a) the work of the mechanic, helped by two assistants recruited at the time of the commencement of the telephone circuit. Soon he added a patent part sell theatrical role to his business as this was instead a profitable associated activity. In this, he was helped by his son Mr. Rajendra Mehta who too assist him in collection of cash from debtors.During his armed service at Standard Automobiles, Mr. Mehta had come to know very well some wholesalers of service materials, such as tools , stores and forgo parts. This helped him in buying such material on credit. However, most of the other purchases particularly spare parts and practically all his gross revenue were on cash innovation. Beca practice of the relatively abject extent of credit proceedings, Mr. Mehta had non ideal of maintaining formal accounting records, as he had felt that increases in cash balance wheel would adequately indicate the profit earn by him.All cash certain was deposited in the bank account, and expenses and defrayals were recorded in a notebook. Mr. Mehta occasionally experienced some difficulty in recording transactions which did not result in charge sales. For instance, when his personal car was overhauled, involving considerable use of his mechanics time as well as spare parts be about Rs. 15000 he was not veritable how it should be recorded. He finally persistent that since the garage was owned by him no adjustments need be made for this transaction. rapid expansion of his business compelled Mr.Mehta to hire foursome new assistants and two mechanics. He alike recruited a part-time salesman for spare parts selling. Mr. Mehta continued to attend personally to purchases, collections and other administrative aspects of business. A small section of the workshop premises was set apart(predicate) for office purposes. The office was simply equipped with a table, three chairs, a register cabinet and also a telephone. chuck up the sponge parts, stores, tools etc. , and other supplies which were formerly stored in a small room at his residence, were now stored in steel racks in a section of the workshop.Mr. Mehta soon came across and advertisement that appeared in the local newspaper. A well-known automobile company of Bombay was look for a good automobiles service shop owner, who would be willing take up the touch on selling room of their cars and spare parts in Gujarat. Mr. Mehta applied for this dominance as he was advised by his friends in bus iness circles that such an agency would be a profitable pro bearing. However, he was puzzled by two conditions which were obligate in awarding this agency.According to the archetypical condition, the agent had to obtain a enfranchisement from his bank to the effect that a token(prenominal) balance of Rs. 500,000 was maintained in the business account. Secondly, the agent was required to send to the asterisk, day-to-day educational activitys showing the current financial bewilder of the business and the business results in the straightaway past period. Mr. Mehta was duly assigned the sole selling agency for the Gujarat on the basis of excellent reports received by the principal from local businessmen. For fulfilling the first condition, Mr.Mehta saw Mr. Kapoor, the cashbox agent. After discussions with Mr. Mehta, the Bank agent hold to grant Mr. Mehta a further bring of Rs. 500,000. He asked Mr. Mehta, to submit a statement showing the current position of his business so t hat he could process the contribute application. Mr. Mehta mentioned that so far he had not maintained any regular accounts. The concern of such records required specialized friendship which he did not let and he felt hiring an accountant would increase his cost which he could not afford in his competitive business situation.Mr. Kapoor said that taxonomical accounting records would be a necessity, if Mr. Mehta valued to expand his business and fulfill the running(a) requirements like bank borrowing, credit purchases as well as legal requirements to payment of tax. The same evening Mr. Mehta saw Mr. Ashok Lal, a friend who was the Chief Accountant of a local textile mill. He denotative to Mr. Lal his desire to start retentivity self-opinionated accounting records and requested him to pass water for him a statement showing the assets and liabilities of his business.He also supplied to Mr. Lal the necessary data to enable him to prepare the required statement. Mr. Lal also explained to Mr. Mehta how a advantage and Loss Analysis could be wide-awake so that Mr. Mehta could be more accurately measure the results of his business performance. He fain a list of various statements that Mr. Mehta should localize to obtain periodically from his subordinates for maintaining his accounting records. Questions for circumstance 1. Mr. Mehta mentioned that.i) he could not have magisterial accounting records because he did not possess specialized accounting skill and ii) keeping such records would mean increase in costs, which he could not afford. How would you respond to these comments? 2. What information would Mr. Lal require for preparing the financial statement? 3. What items would you carry to find in the statements of financial position and profit and loss analysis relating to Mr. Mehtas business? 4. What records would Mr. Mehta require to maintain for absolute his business activities?

Amartya Sen and His Contributions to Economics

innate(p) in 1933 in Dhaka, Bengal, Amartya Sen spent his childhood in a school run by a Nobel posit account winner, Rabindranath Tagore. He was further exposed to racial riots in British India in his childhood. This brought him the judgement that lamentable volume argon especially vulnerable to violence. As a young man, Sen moved to England to study at Cambridge University and deepen his understanding of pauperization, a topic in instructional economicals.Upon finishing his genteelness, he taught at virtually of the finest universities in the world, including Cambridge University, Oxford University, London School of Economics, and Harvard University ( immunity as overture, 2004). Today, the name, Amartya Sen is considered synonymous with wellbeing economic science. The man win the Nobel revalue for economics in the stratum 1998 (Amartya K. Sen). The Royal Swedish Academy of Sciences explains the concludes for the award thus Prof Sens percentage to welfare econo mics (and) applications of his theoreticalapproach take a shit enhanced our understanding of the economic mechanisms underlying dearths. He has made a number of noneworthy regions to central field of economic science and opened up virgin fields of study for subsequent generations of inquiryers. By combining tools from economics and philosophy, he has restored an ethical dimension to the discussion of snappy economic problems. Prof Sen treated problems such as majority rule, singular rights and the availability of information roughly individual welfare.Almost all of Prof Sens work deals with development economics, as they are often employ to the welfare of the poorest raft in society. He has in any case examine actual famines. His best- managen work is Poverty and Famines An adjudicate on Entitlement and Deprivation. He challenges the common view that a shortage of food is the most important (sometimes the lone(prenominal)) invoice for famine. On the basis of caref ul study of a number of catastrophes he argues that famines have returnred even when the deliver of food was non significantly lower than during previousyears (without famines), or that famine-stricken field of honors have sometimes exported food. (Sens work is devoted to the welfare of the poorest people in society, 1998) Sen won the Nobel Prize especially for his work in welfare economics (Sin wins Nobel for Contribution to Welfare Economics, 1998). His contributions in this area include the affable prime(a) theory, welfare and poverty indexes, income dissemination, research on famine, collective decision making and individual welfare (Amartya Sen, 2000). The economists contribution to the social picking theory relates to land.Sen is a strike out of Adam Smith, but the social choice theory was originally developed by Marquis de Condorcet, a French mathematician who lived and worked during a period of revolution linchpin in the eighteenth century. The theory was mod ernized in the 1950s by Kenneth Arrow from Stanford University, who had similarly won a Nobel Prize for economics. But, Sens contribution to the theory is marked by its governmental implications. He was implicated about violence inflicted upon the poor in British India, which is wherefore his contribution was meant to be a textile to evaluate social progress (exemption as improvement).According to Sen, the bring in Domestic result and Gross National Product are unreliable. The reason is double firstly, these national income statistics do not measure income distribution as it is and secondly, there are various influences upon individual freedom as well as upbeat that these statistics fail to give consideration to, for pillow slip, disabilities and exposure to honorable illnesses in a contaminated environment. Sen further desired that the head-count technique of measuring the malice of poverty is insufficient.He did not only want to know how many people cut out below th e poverty line but also how far they fell below or roseate above the poverty line. It is possible to analyze income diversity among the poor as well with these statistics. Hence, Sen proposed a new poverty measure in the year 1979 ( immunity as Progress). This method was developed to restitution into consideration the relative deprivation of individuals ( freedom as Progress). Sen also helped in the development of the military personnel Development advocate published by the unite Nations Development Program.His contribution to the man Development Index included a vector of numerical figures to take into account the various influences on individual welfare that the Gross National Product would not have got (Freedom as Progress). Undoubtedly, this Index, inclusive of observe features of living conditions, is now the most widely current measure of comparative international welfare (Freedom as Progress). Sen was a witness to the Bengal famine of 1943, which is what inspired him to contribute to famine economics so much so that governments approximately the world have developed policies around his contributions.Most policymakers and commentators had previously believed that famines ensue when the bring home the bacon of food subsides. Although this makes perfect economic sense, Sen proved by dint of his study of famines in Bangladesh, India, and sub-Saharan Africa that famines also occur when the supply of food has not declined. In the year 1974, for example, Bangladesh was hit by a famine although end product of food was very high. Furthermore, Sen proved through with(predicate) research that it was not only the poorest people that were affected by famines rather, even those who had suddenly experienced a decline in income for some reason were affected by food shortage.As a result of his research, governments decided to set back the lost income of the poor during famines. Prior to this, they had simply hard on food distribution (Freedom as Progres s). Sen further found that famines do not happen in democratic countries. In India, for example, information spreads rapidly and criticism about policies is not discouraged, which is why the country has never experienced a famine. eventide though India is poorer than China, the latter experienced a famine that killed approximately thirty million people surrounded by 1958 and 1961.But, Sen did not just advocate democracy through this research. As he studied famine economics, he analyzed gender inequality to boot. According to him, democracy has not inspired India to save women from dying untimely year after year because of inequality in access to healthcare (Freedom as Progress). In fact, millions of women are equally affected by this problem in addition to domestic spend and social negligence in West Asia, marriage Africa, China and India (Freedom as Progress).Even if these problems are resolved, Sen has noted that selective abortion of effeminate fetuses is a new contributor t o the high rate of female mortality (Freedom as Progress). Of course, those who believe in aborting female fetuses would disagree with Sen that it is a social problem to reduce the female population thus. It is for this reason that Sens social choice theory revolves around democratic principles (Freedom as Progress). In other words, when there is general agreement, the choices made by society are uncontroversial.When opinions differ, the problem is to find methods for legal transfer together different opinions in decisions that concern everyone (Freedom as Progress). This theory of social choice analyzes the significance of individual decisions for collective welfare. Apart from analyzing the passing of gender inequality, Sen has used this theory to answer questions such as, When is it possible for majority rule to yield decisions that are clear and consistent? and, Because individuals have differing interests, how is it possible to know that the society is doing well?Branching i nto politics, Sens contribution to social choice theory makes it essential for democracies not only to perfect the process of elections but also to hold regular public meditates and discussions. He offers the example of India to illustrate this point. The country had voted out a effective political party on the basis of political discussions even if the result of the elections had appeared decisive (Freedom as Progress). Sen explains another use of the social choice theory with an example of India. There was public debate on the issue of whether poverty in India was on the decline.Upon analyzing the issue with the social choice theory, Sen discovered that drop-off in poverty only affected those who were already very close to the poverty line. It is for this reason that the economist continues to trust evaluation of income distribution through a variety of measures rather than Gross Domestic Product and Gross National Product alone. With his contribution to the Human Development I ndex, the economist has theoretical evidence that education and healthcare reforms will alleviate poverty in developing nations.Moreover, Sen believes that globalization can benefit the poorest people of the world to boot (Freedom as Progress). Of course, to make this dream a reality, policymakers mustiness be working around the Human Development Index. after(prenominal) all, violence, too, affects everybody. If poverty is not alleviated, economic progress must needs be dampened by war.References Amartya K. Sen. Retrieved Apr 1, 2009, from http//cepa. newschool. edu/het/profiles/sen. htm. Amartya Sen. (2000). LSE. Retrieved Apr 1, 2009, from http//www. lse. ac. uk/resources/LSEHistory/sen. htm. Freedom as Progress. (2004, Sep). People in Economics. Retrieved Apr 1, 2009, from http//www. imf. org/external/pubs/ft/fandd/2004/09/pdf/people. pdf. Sin wins Nobel for Contribution to Welfare Economics. (1998, Oct 14). Rediff on the Net. Retrieved Apr 1, 2009, from http//www. rediff. com/ caper/1998/oct/14sen5. htm. Sens work is devoted to the welfare of the poorest people in society. (1998, Oct 14). Rediff on the Net. Retrieved Apr 1, 2009, from http//www. rediff. com/business/1998/oct/14sen2. htm.